CARMEL, Ind.--(BUSINESS WIRE)--The physicians and team members of Methodist Sports Medicine announced today they have changed the name of the physician group to Forté Sports Medicine and Orthopedics. The practice underwent a rebranding process to find a name that would highlight its brand promise and position the practice for future growth. Forté, which is a French and Italian word for strength, refers to a person’s strong suit or something that shows one’s special ability. The practice, which is trusted by top athletes and sports teams such as the Indianapolis Colts, is recognized as one of the region's most respected orthopedic groups.
“This rebranding is about more than just a new logo or colors,” stated Dr. Mark Ritter, Forté Sports Medicine and Orthopedics president and a fellowship-trained orthopedic knee and shoulder surgeon. "The name Forté was chosen because it not only allows us to highlight our forté, which is providing great clinical outcomes and an elevated patient experience, but also allows us to highlight how we help our patients get back to what they do best and live their lives fully."
Founded in 1983 as one of the country’s original sports medicine practices, Forté has grown to include 29 physicians and 237 team members who provide comprehensive, specialized sports medicine and orthopedic care to patients of all ages. The rebranding comes in advance of the opening of a new state-of-the-art orthopedic specialty hospital in March 2022. Located near 111th and US-31 in Carmel, the hospital is a result of a collaboration with Franciscan Health and greatly expands orthopedic services to patients throughout Indiana and much of the Midwest.
"I’m very proud of the group of physicians and staff we’ve assembled who comprise one of the most skilled and integrated practice groups in the area,” said Dr. Ritter. “While our name is changing, our tradition of focusing on our patients does not. We will continue to strive each day to be the best place to give care and the best place to receive care.”